Developing Websites, Posts and Niches From the News

When you’re looking for new websites to develop or to expand existing websites into new and profitable niches, the news can be a valuable source for inspiration and research. In this post, I’ll take a look at what to be on the lookout for and how to see if it’s worth developing.

Recently I came across an article that talked about the cities with the worst teeth in the United States. According to the article, one of the worst cities is St. Louis, Missouri. We’ll start off with a search for the keyword [dentist] for the state of Missouri using Google insights.

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According to Google Insights, “Memphis” has more volume than “St. Louis”  because Tennessee is so close to Missouri. After drilling down into St. Louis, we get more data, which shows there is indeed volume for dental kwd terms in the area.

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Next we want to check on how commercially viable the term is. To test, we set the location to St. Louis, Missouri and do some some keyword searches looking for adwords ads for [cosmetic dentist].

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Next, we want to take a look at what the prices are for some of the keywords in adwords …

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It’s important to note that these prices are country-wide averages; with nationwide search volume, it’s likely that one city will be radically lower in price and volume. Additionally, you will only get a percentage of the bid price, which can vary dramatically based on the quality score of your adsense account. We want to make sure there are additional monetization opportunities besides Adsense, so start looking for Dental-related affiliate programs. There are multiple dental lead gen opportunities such as DentalPlans.com, so there is more than one monetization option (see Adding Revenue Streams Into Your Website or Blog).

Now there’s more to deciding to build a new website. In addition to this research, you need to look at competition analysis and local factors, which in this case are huge, but those are topics for another post. The takeaway here is to learn to be on the lookout for these types of stories in the news and be able to see if they are areas worth exploring.

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Blog Posts To Read for January 6, 2011

Writing by SEO Journal

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do!

Learning on the Job – SEO Ninja Training Great post that likens SEO to ninja training. In SEO, because it is ever evolving, you never stop training, never stop learning. The same goes for martial arts training, to better yourself, you must always be learning, training and bettering yourself.

Does Facebook Sell Homes?
Facebook is in the forefront of everything. This post is about a real estate professional who has taken the power of Facebook and used it to her advantage, creating relationships and connections, in turn selling homes. Does Facebook sell homes? No, but it is a vessel you can use to create relationships that turn into sales.

B2B prospects *need* pricing
This post talks about the idea that when it comes to b2b, pricing is the number one factor in a sale. This is largely because of the idea that when someone is looking for a specific b2b type product, they already know what they want and they are in the buying phase of the cycle where price matters most.

6 powerful ways for Twitterers to use Twellow This post talks about Twellow, or Twitters version of Yellow Pages, and how you can use it to your advantage, with things such as having a great bio or using links to your site in your bio, or advertising Twellow on your own site using a Twello sticker. Much like any other profile you create online, it is best to be thorough.

Why Does the Cost of Search Engine Marketing Drastically Differ Between Agencies?
This post talks about the cost of Search Engine Marketing, and why there are differences between each company. Everyone should remain competitive in pricing, being too expensive and on the flip side too cheap can work against you.

Social Sharing – Getting News Content Right in 2011
This post talks about crafting content, and how to get it right based on the type of content it is meant to be. Content is one thing that can really work for you in the online space, so learning the importance and how to put out great content is key.

Is branding more important than direct marketing?
This post talks about branding and direct marketing. What weighs more heavily, which one is of more importance? They are both obviously important, with direct marketing able to affect branding.

11 Internet Marketing Skills You Must Always Be Learning
This post talks about marketing skills that as professionals we should always keep abreast of, we should always be learning. The world of internet marketing consists of many factors, and to be an effective internet marketer you should be well versed in all areas.

6 + 1 Steps for How to Increase Blog Traffic
So, you have a blog, you write in it faithfully, and you wonder how you can increase traffic to your blog. This post outlines many different ways you can do just that.

These were the our favorite SEO, SEM and Social Media blog posts this week. Check back next week for more top posts!

View the original article here

Blog Posts To Read for January 6, 2011

Writing by SEO Journal

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do!

Learning on the Job – SEO Ninja Training Great post that likens SEO to ninja training. In SEO, because it is ever evolving, you never stop training, never stop learning. The same goes for martial arts training, to better yourself, you must always be learning, training and bettering yourself.

Does Facebook Sell Homes?
Facebook is in the forefront of everything. This post is about a real estate professional who has taken the power of Facebook and used it to her advantage, creating relationships and connections, in turn selling homes. Does Facebook sell homes? No, but it is a vessel you can use to create relationships that turn into sales.

B2B prospects *need* pricing
This post talks about the idea that when it comes to b2b, pricing is the number one factor in a sale. This is largely because of the idea that when someone is looking for a specific b2b type product, they already know what they want and they are in the buying phase of the cycle where price matters most.

6 powerful ways for Twitterers to use Twellow This post talks about Twellow, or Twitters version of Yellow Pages, and how you can use it to your advantage, with things such as having a great bio or using links to your site in your bio, or advertising Twellow on your own site using a Twello sticker. Much like any other profile you create online, it is best to be thorough.

Why Does the Cost of Search Engine Marketing Drastically Differ Between Agencies?
This post talks about the cost of Search Engine Marketing, and why there are differences between each company. Everyone should remain competitive in pricing, being too expensive and on the flip side too cheap can work against you.

Social Sharing – Getting News Content Right in 2011
This post talks about crafting content, and how to get it right based on the type of content it is meant to be. Content is one thing that can really work for you in the online space, so learning the importance and how to put out great content is key.

Is branding more important than direct marketing?
This post talks about branding and direct marketing. What weighs more heavily, which one is of more importance? They are both obviously important, with direct marketing able to affect branding.

11 Internet Marketing Skills You Must Always Be Learning
This post talks about marketing skills that as professionals we should always keep abreast of, we should always be learning. The world of internet marketing consists of many factors, and to be an effective internet marketer you should be well versed in all areas.

6 + 1 Steps for How to Increase Blog Traffic
So, you have a blog, you write in it faithfully, and you wonder how you can increase traffic to your blog. This post outlines many different ways you can do just that.

These were the our favorite SEO, SEM and Social Media blog posts this week. Check back next week for more top posts!

View the original article here